Plurchase – short follow up to last week’s post on Facebook as an online mall.

In Marketing, Online, Uncategorized on October 2, 2011 at 2:19 pm

Following up from last week’s blog on how Facebook will always be free, and it’s likely next direction towards being an online version of a shopping mall, I recently found reference to a service called ‘Plurchase’ which seems to already be doing this.

It’s essentially a sidebar for Amazon and similar online shopping sites, where you can invite friends to ‘shop’ with you, and all can comment via text on the various items you’re currently browsing.

I can see this being useful for people discussing Xmas present lists, or for distant parents and offspring to have some ‘social’ time together, but I think until something like this integrates with video and sound the real ‘social’ aspect will be limited, and with Facebook now tied to Skype, I’d still back FB to get there first.

As far as I can see, this is currently US only, so if anyone has any experience of Plurchase, I’d be interested to find out what it’s like.

More on Plurchase.

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